Writing press releases and sharing quality content online and with the local press in Tunbridge Wells, Kent
Using content to increase your digital marketing reach.
The success of a content marketing strategy relies on how well your audience interacts with what you are posting online. The more comments, ‘likes’ and shares, the more people you will reach. If those people like what you’re offering and your brand appeals, you’ve increased your potential customer base and your market share.
Digital PR can help to boost your online presence even more. The aim is to create quality material, by working with bloggers and online journalists to share your content among their already established readers. Knowing which journalists and bloggers are most influential online in your industry, researching what’s trending, and customising content to make it as relevant and ‘shareable’ as possible, can be invaluable in raising the profile of your brand.
As a magazine editor we know once said: "Good PR is mostly about being nice to people!" and we'd like to think that's true of us - we've built up good relationships with the local press and bloggers across Kent and Sussex. For a year or two we even ran the Ask Bee business agony aunt column in the Kent & Sussex Courier. You can read the weekly columns in our blog.
How can we help?
We keep an eye on the trends, produce creative digital content appropriate for the context, write guest blog posts and press releases for you, and build relationships with the right influencers in your target market.
If you’re a new business about to start up, we’ll create a buzz leading up to your launch, so that you have an excited and receptive group of supporters before you’ve even opened, and a mailing list eager to receive your first newsletter.
We’re also quite handy at organising events. Having run networking groups across Kent and Sussex for the last 10 years, we know how to use our connections and rustle up a crowd, and see that your launch or promo event is covered in the local papers and magazines.
Examples of our work
We handled all the PR and organised a relaunch event to raise the profile of this restaurant, which was struggling to find its identity. We combined press releases in the local magazines and papers with online features and lots of social media activity.
We timed the press releases so as to make the most of the publicity and spread them across different publications over several months for maximum coverage. After the launch, we continued to handle the media bookings and find opportunities for online mentions.
We also came up with collaboration and strategic partnership ideas that would introduce the restaurant to a different market - for example encouraging them to sponsor local community events and take on pitches at local events and food festivals.
This high end furniture maker was doing no marketing at all and struggling to get noticed. The owner was relying on online sales, however, the website he had had built had not been optimised and he was not drawing any attention to it with social media or blogging activity.
He hired us for six months to help him raise his online profile. We introduced a blog section so that we could repurpose the content in press releases, newsletters and social media and include a link back to the website. We secured him an exhibition of his work at a high profile furniture event which resulted in a listing in a smart interiors portal as well as promotional activity from the press office of the exhibition organisers.
With coverage in all the local publications in print and online, we generated a lot more interest in his products and increased traffic to his website. He has since closed the business to allow more time to concentrate on a new venture.