Copywriting, content and SEO - what are they and how can they help your business?

Copywriting, content and SEO - what are they and how can they help your business?

A client I’m helping with her first business venture asked me what “web copy” was the other day, and it made me realise that even though social media and the internet seem to be very much a part of everyone’s daily lives now, for some of us, the world of digital can still be a little daunting. So I thought it might be helpful to write a blog post explaining three of the main concepts that contribute to business success online: copywriting for the web; content marketing; and search engine optimisation (SEO).

Read More

Year in review, new year ahead

Year in review, new year ahead

I’m more of a best foot forward kind of gal than one for looking back, but during these dying embers of December days I do think it helps to reflect on what you’ve achieved and learnt through the year that’s just been. It helps put some things to bed and others in perspective, and clears the decks so that you can sail unencumbered into the unchartered waters of the new year with the confidence of past experience guiding your way.

Read More

Supporting local in Tunbridge Wells

Supporting local in Tunbridge Wells

I’ve been feeling a little bit Groundhog Day claustrophobic in Tunbridge Wells lately, but two things have helped me recently to remember what is special about it, and why living in a smaller community can give you much more of a sense of belonging than going about your business anonymously in a big city.  

Read More

Game playing in work and relationships

Game playing in work and relationships

The games people play at work came up in a leadership coaching session with one of my clients recently. “Everyone likes a bit of a game”, he said. “I don’t”, I replied, then paused to reflect how many games in reality I do enter into knowingly or unknowingly. It takes (at least) two to play a game after all.

Read More

Foraging with The Warren

Foraging with The Warren

I'm lucky enough to be working with one of the most exciting up and coming restaurants in Tunbridge Wells, The Warren. I may not eat meat, but their entire approach of free range, locally sourced, sustainable, farm to table (it’s a mere 7.6 miles from the Estate to the restaurant) and no waste (nose to tail sounds a bit fearsome to a non meat eater) is one that sits entirely comfortably with my values around food. Plus they really love their animals!

Read More

Where I try out Design A Head

Where I try out Design A Head

Their ethos at Design A Head in Tunbridge Wells is to be approachable; to do an honest and decent job; and above all, not take themselves too seriously. They seem to manage that extremely well - there was a really comfortable vibe in there,

Read More

Happy places

Happy places

A fairly recent phenomenon, happy places seem to be popping up all over the place. Usually accompanied by a sunny photo of a pristine white beach with blue sea stretching as far as you can see, broken only by the odd palm tree and a countdown of number of sleeps until arrival at said happy place. 

Read More

How social is your media?

How social is your media?

As a marketing tool, social media platforms are still one of the best ways to reach and interact with potential customers.  As with many things, you get out of it what you want, and what you put in. Here are some tips that I’ve picked up along the way

Read More

Ready, steady, startup

Ready, steady, startup

Some startups definitely take off better than others - many a time I’ve walked round Tunbridge Wells placing bets on how long a particular business would last - so what makes one business succeed where another doesn’t?

Read More

Spring clean your career

Spring clean your career

If you’re lucky enough to be working for a great employer, you probably don’t need to read this article! However, for everyone else, here are my top four tips for spring cleaning your career and keeping you whistling while you work.

Read More

There's more to beauty than meets the eye

There's more to beauty than meets the eye

At the grand old age of 45 and three quarters, I have finally discovered the joys of a good facial. I’ve always put having a facial or massage into the “indulgent treat” category of my life, and haven’t always allowed myself much time for all that nonsense. But I’ve gradually begun to realise the physical, and mental, health benefits of putting aside some Time For Me.

Read More

The C word I like to see

The C word I like to see

It’s been a week of community spirit and serendipity for me, culminating in a flurry of snow and new ideas. Have you noticed that if you give yourself space to stop or slow down, that’s when you can become even more productive? Your creative and problem-solving brain kicks in when

Read More

Mindset and the power of solidarity

Mindset and the power of solidarity

There is great value to be had in gathering strength and inspiration in a group of like-minded people, where you have space to develop your thinking without the added complications of gender or cultural bias to throw you off course. Shared thinking and collaboration means that you are better able to represent yourself collectively, more likely to be a force to be reckoned with.

Read More

31 Days, 31 Challenges - Week 2

31 Days, 31 Challenges - Week 2

Last week, pumped up with adrenalin and the sweet taste of achievement (who needs added sugar!), I rashly declared that I would complete a challenge a day throughout January. I had a vague notion that it might be fun, and take my mind off what is usually a grim month for me. Plus I like challenging myself and as I'm not that keen on New Year's resolutions, thought this would be an amusing alternative.

Read More

31 Days, 31 Challenges

31 Days, 31 Challenges

My new year started with a massive challenge to myself: to drive 308 miles to Holland to see in the New Year Dutch style, with family and street parties and fireworks and all round Dutch bonhomie. It was a challenge because although I’ve travelled the journey a good few times over the years, I’ve never felt confident enough to drive it myself. But as I am now on my own, there comes a point with any of these things where you have to weigh up fear of challenging yourself versus fear of missing out...

Read More

What have you learnt this year?

What have you learnt this year?

With New Year’s Eve hovering in a haze of frosty fog just over the horizon, most of us can’t wait for 2016 to be done with, going down in memory as it will as the people’s Annus Horribilis, the ill-fated year which didn’t stop taking. Or Leaving. Or Trump. It’s been a year full of uncertainty, of political disarray that’s left us teetering on the brink of as yet undefined change. A destabilising year...

Read More

Tis the season to be

Tis the season to be

Christmas always makes me a bit reflective. In fact, who am I kidding. It brings up so many conflicting emotions in me, that I’m sitting here sobbing into my Snowball trying to cheer myself up with a mince pie while I’m writing this. It’s been built up into such a Thing, Christmas, that it’s buckling under the weight of its own hype, and so are we. The minute the summer holidays are over, it starts bouncing up and down like a needy spaniel in a desperate bid to be noticed.

Read More